The Hansa Cequity Customer Marketing Maturity Model assesses the level of customer marketing
maturity of an organisation. This is measured across 5 functions: customer strategy, data environment,
analytics capability, digital marketing and marketing technology. This test enables you to identify where
your organisation ranks and how ready it is for the Age of the Customer.
   
 
1. Our organization has defined differentiated treatments
and strategies for customers
Does your organization believe in building specific engagement strategies for specific customers or customer groups by analysing their past, present and expected future value? Do you employ test and control experiments to allows an accurate understanding of how well your objectives are met?
  Strongly agree
  Agree
  Neutral
  Disagree
  Strongly disagree
 
 
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2. Our organization has a 360 degree view of customers by integrating data from different structured and unstructured sources
Does your organization have data strategies that help bring together disparate sets of data to build a single view of your customers? Are there well laid out measurement metrics and KPIs built around enhancing and developing knowledge around the customer?
  Strongly agree
  Agree
  Neutral
  Disagree
  Strongly disagree
 
 
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3. Our organization has defined set of Metrics that are monitored through automated reports/ dashboards
Has your organisation created an environent where the reports and KPIs related to the business health are automatically sent to the key stakeholders?
  Strongly agree
  Agree
  Neutral
  Disagree
  Strongly disagree
 
 
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4. Our organization performs analytics of the following nature
This tries to understand the level of complexity bring applied to understand data in your organisation. How advanced is the use of analytics by people in your company? Deriving new insights by looking at data: at what level is your organisation at the moment?
  Reporting
  Reporting & Exploratory
  Reporting, Exploratory & Predictive
  Reporting, Exploratory, Predictive & Prescriptive
  We don't have a strong analytical culture
 
 
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5. Our organisation has a fact based decision making process where key analytics based outputs are prioritized basis ROI and acted upon.
Does your organisation believe in using data driven insights to create actionable outputs across the company?
  Strongly agree
  Agree
  Neutral
  Disagree
  Strongly disagree
 
 
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6. Our organization does real-time communication targeting specific customer segments with the right message
By using technology and data companies are creating ways to deliver highly personalised messages to customers in real-time. Do you believe that your company has the intent and the ability engage with customers personally.
  Strongly agree
  Agree
  Neutral
  Disagree
  Strongly disagree
 
 
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